Celebrating Indian Curls since 5 years
Creating smiles with every bounce and wave. Try our CG-friendly products – 100% sulfate, paraben and silicone free to fall in love with your natural hair!
3 steps for happy curls
1
CLEANSE
Our mild, sulfate-free, Ultra Moisturising Shampoo refreshes and cleanses the scalp and hair without stripping away moisture, leaving your hair soft, hydrated and manageable every day.
2
CONDITION
Our rich, creamy Curl Conditioner deeply moisturises and nourishes your dry curly hair. It seeps into every strand, giving curls the intense hydration they need for softness and shine.
3
STYLE
Our all-in-one botanically infused Curl Defining Cream reduces frizz, defines curls and adds shine. And our Ultra Defining Hair Gel helps maintain defined curls longer.
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A Curlie Couple on a Mission to Empower Curls
For my wife and me growing up, curly hair and us weren't exactly best of friends thanks to the lack of knowledge about its maintenance. Frustrated with dry and frizzy hair we spent our childhood not loving our natural hair. Following the norm, we ended up using sulfate shampoos that were extremely harmful to our natural curly hair and only made its condition worse.
Testimonials
Pallabi RoyI have never thought that I would feel this confident with my curly hairs. Everyone used to say 'Chiriya ka Ghosla' after seeing my freezy hair earlier. But now everyone compliments me for my curly hair. Thank you Curl Up❤ for changing my life.
Nitya MarwahaI started my curly hair journey with Curl Up products and it was transformative! The curl cream and gel are my favorites and have given me great results. Without harmful chemicals, I plan to stick with them. I also tried them on my baby sister, and she loved it too! Highly recommend to other curly heads.❤️❤️
Sreyashi PaulI started my CGM journey with Curl Up's hydrating conditioner and leave-in cream, seeing shine and gloss from the first use. The conditioner provided great slip and transformed my frizzy hair. Inspired by @desicurly on Instagram, I've seen significant improvement. I love the Curl Up curl care bundle and recommend it to anyone new to CGM. Start simple with their conditioner and leave-in cream. Give it a try! ❤️
Smiti Sachdeva SehgalCurl Up restored my confidence after years of straightening my hair. I use the entire Curl Up range, and the results are fantastic. The products are easy to use, gentle, and define each curl beautifully. Thanks to Curl Up, I now embrace my natural hair confidently and get many compliments. Special thanks to co-founder Ahalya for her patient guidance and expertise. Keep up the great work!
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Embrace your natural curls with Curl up
CG method for curly hair
Whether you're a pro at the CG Method for Curly Hair or just starting your Curly Girl journey, Curl Up’s products are your go-to for achieving great results. Follow our simple three-step method to nourish your curls and make every strand look its best.
A Curly Girl’s BFF
We have been very particular in choosing the right ingredients for your tresses. Our products are cruelty-free and infused with Shea Butter, Argan Oil, Flax Seed and Chia Seed extracts to breathe life into your curls. More importantly, they are free from harsh sulfates like SLS, Alkyl Parabens, non-soluble Silicones and other moisture-stripping constituents as they cause pretty serious damage, not just to your curls but to your body too.
Hair Care Routine For Curly and Wavy Hair
Step 1: Cleanse
Our mild sulfate-free ultra-moisturising shampoo refreshes and cleanses your scalp and hair without stripping away essential moisture, making it an essential step in maintaining healthy, hydrated curls.
Step 2: Condition
The second step is conditioning. Use our rich, creamy curl conditioner to moisturise, tighten and nourish your dry and curly hair. It penetrates deeply into every strand, providing the hydration your curls need to stay soft, bouncy and frizz-free.
Step 3: Style
The final step in the is styling. Apply our all-in-one botanically infused Curl Defining Cream. It reduces frizz, defines curls and adds a natural shine, making it easy to achieve well-defined, smooth curls.
For extra hold and longer-lasting definition, apply our Ultra Defining Hair Gel. This gel helps maintain your curl pattern and keeps your hair looking styled and fresh for an extended period.
With Curl Up’s tailored products, you can confidently follow the CG Method for Curly Hair, ensuring your curls receive the care and attention they deserve. Whether you are a beginner who is just starting your Curly and Wavy Hair Care Routine or is already a pro, Curl Up products will help you achieve beautiful, healthy, and defined curls.
Why Choose Curl Up?
Free from Sulfates, Parabens and Silicones
Sulphates are harsh detergents that strip away natural oils, leading to dryness and frizz, especially in curly and wavy hair. Parabens are preservatives that can cause scalp irritation and dryness. Silicones, while providing shine, can form a waxy layer on the hair thus preventing moisture from penetrating the hair shaft, causing dryness and breakage in the long run.
Dermatologically Tested
Curl Up products have been rigorously tested and proven to effectively combat frizz and enhance the vitality and volume of your curls. Our dermatologically tested formulas ensure that your hair receives the best possible care, leaving it healthy and vibrant.
Infused with Natural Extracts
We prioritise the health of your curls by infusing our products with rich natural ingredients like Argan oil, Shea butter, Flax Seed extract, Chia Seed extract, and a variety of antioxidants and vitamins. These ingredients deeply nourish your hair, making our products the ideal choice for naturally curly and wavy hair.
Cruelty-Free
At Curl Up, we are committed to ethical beauty. Our products are never tested on animals, only on curly heads, ensuring that our practices are as kind as our formulas.
Choose Curl Up for a hair care regimen that prioritises your health and ethical treatment of your curls.
Perks of Using Curl Up
Better Conditioned Hair: Our products are formulated with highly moisturising elements that replenish moisture and nourishment back to your tresses. This ensures reduced frizz and as a result, less breakage, making them perfect for following the CG Method for Curly Hair.
Voluminous Curls: Curl Up products help treat your curls and waves the right way by offering only the best curl care. The result is healthy, well-nourished and breakage-free hair that leads to voluminous and flaunt-worthy curls, ideal for those embracing the CG Method for Curly Hair.
Lasting Shine: Where there is frizz, there is dullness. Our curly hair care products help reduce frizz, thereby adding lasting shine to your curls, enhancing the effects of the CG Method for Curly Hair.
No Harmful Chemicals: By excluding sulfates, parabens and silicones, we ensure your curls are free of any risk and worry. No nasties, no tough love. Just a whole lot of curl love, aligned with the principles of the CG Method for your Curly Hair.