For my wife and me growing up, curly hair and us weren’t exactly best of friends thanks to the lack of knowledge about its maintenance. Frustrated with dry and frizzy hair we spent our childhood not loving our natural hair. Following the norm, we ended up using sulfate shampoos that were extremely harmful to our natural curly hair and only made its condition worse.

Our life changing journey

While we were in the US, my wife and I faced our own problems, she with damaged hair due to excessive straightening, and me always sporting a buzz cut because that was the easy way out. At this time, we stumbled upon the curly hair movement which encouraged us to try out various hair products curated specifically for curly hair. We were amazed by the results we saw by using the right hair products and techniques .

A New beginning

Armed with all this information and experience, we knew we had to spread this movement in India! Our goal was to provide premium quality, natural hair products that would meet international standards and be perfect for our Indian market. After two years of thorough research, we finally packed our bags, came back to India and dedicated ourselves to formulating the products that we have been searching our whole lives. During this process, the Indian Curly Hair blogger community acted as a tremendous pillar of support. Kudos to them for helping us from the start by giving us the requirements for the product, trying out our test samples and giving feedback about the same during the formulation phase without whom our product wouldn’t have been what it is today.

And thus, Curl Up was born!

ABOUT CURLUP

If you’re naturally bestowed with curly hair, chances are high that searching for befitting curly hair products is a constant struggle! Since curly and wavy hair textures are especially prone to damage and dryness, choosing the right hair care products that offer sufficient moisture and nourishment is paramount. That’s why we’ve created Curl Up! Our products are uniquely formulated to cater to the needs of naturally curly and wavy Indian hair so you can flaunt your crowning glory! And, it doesn’t stop there - if you’re looking for sulfate, paraben and silicone-free, highly moisturizing hair care solutions, then Curl Up is the one for you! Our products are infused with the right amount of deeply nourishing natural ingredients to make your curls bounce happily ever after!

The Curl Up line

Whether you’re a pro at the Curly Girl Method or just getting started with your Curly Girl Journey, you’ll find using Curl Up’s line greatly rewarding! To make every strand bounce with joy, we recommend a three-step methodology to ensure that your curls get the nourishment they need while looking their best.

1. Cleanse with Curl Moisturizing Shampoo: Lively curls start with a good cleanse. Our Curl Moisturizing Shampoo has natural ingredients like Chia Seed extract, Argan oil, a range of rich antioxidants and Vitamin E. Our moisturizing shampoo is coconut-based, and therefore, helps mildly cleanse your scalp and curls without stripping away natural oils.

How to cleanse: Thoroughly wet your hair and scalp and gently massage the shampoo for a few minutes. Once done, rinse thoroughly. The result is well-moisturized and soft curls!

2. Condition with Curl Hydrating Conditioner: The next step after shampooing is conditioning. Our Curl Hydrating Conditioner is infused with Argan oil, Flax Seed extract, and Chia Seed extracts to offer ultra-lush nourishment for your curls. Moreover, our conditioner offers great slip which makes it easier to detangle your curls.

How to condition: Once done shampooing, apply a generous amount of conditioner all over your curls. If your hair is very frizzy, use more of our Curl Hydrating Conditioner. After applying, leave it on for 3 - 5 minutes, and rinse thoroughly to get hydrated and breakage-free curls.

3. Style with Curl Defining Cream: The last step in attaining gorgeous curls is styling with our leave-in Curl Defining Cream. Packed with nourishing natural ingredients such as Shea butter, Argan oil, Flax Seed extract, and Vitamins A, C, and E, this targeted combo helps reduce frizz and adds more shine and sheen to your curls.

How to style: After conditioning with our Curl Hydrating Conditioner, apply the Curl Defining Cream uniformly on all segments of wet hair. Feel free to experiment a few times to determine the right amount needed for your hair length and texture. Once done, scrunch wet curls upwards with bare hands. Repeat this across segments to encourage well-defined curl patterns. You can either air-dry or diffuse your curls. Once completely dry, gently scrunch your hair to break the cast and get-set to flaunt soft, bouncy curls!

A Curly Girl’s BFF

We have been very particular and meticulous in choosing the right ingredients for your tresses. Our products are cruelty-free and infused with Shea butter, Argan oil, Flax Seed, and Chia Seed extracts to breathe life into your curls. More importantly, they are free from Sodium Lauryl Sulfate (SLS), Alkyl Parabens, non-soluble Silicones, and other moisture-stripping constituents as they cause pretty serious damage, to not just your curls but your body too.

Why Curl Up?

Sulphate-free, Paraben-free, and Silicone-free: Our curly and wavy hair products are completely free of moisture-stripping and damage-causing Sulphates, Parabens and Silicones. The natural ingredients present in our products act gently on your curls and scalp, offering optimal nourishment.
Dermatologically Tested: Our line of curl care goodies have been tried and tested to be effective frizzy hair products that eliminate unwanted frizz and add life and volume to curls.
Infused with Natural Extracts: Our products are loaded with natural ingredients that help deeply nourish your curls. Ingredients like Argan oil, Shea butter, Flax Seed extract, Chia Seed extract, and various other antioxidants and vitamins make our products the ideal choice for your naturally curly and wavy hair.
Not Tested on Animals: Our products are never tested on our furry friends, only on curls.

Perks of using Curl Up

Better Conditioned Hair: Our products are formulated with highly moisturizing elements that replenish moisture and nourishment back to your tresses. This ensures reduced frizz and as a result, less breakage.
Voluminous Curls: Curl Up products help treat your curls and waves the right way by offering only the right curl care. The result is healthy, well-nourished, and breakage-free hair that leads to voluminous and flaunt-worthy curls.
Lasting Shine:Where there is frizz, there is dullness. Our curly hair care products help reduce frizz, thereby adding lasting shine to your curls.
No Harmful Chemicals:By excluding Sulphates, Parabens, and Silicones, we ensure your curls are free of any risk and worry. No nasties, no tough love. Just a whole lot of curl love.

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