A Curlie Couple

on a mission to make curls cool.

For my wife and me growing up, curly hair and us weren’t exactly best of friends thanks to the lack of knowledge about its maintenance. Frustrated with dry and frizzy hair we spent our childhood not loving our natural hair. Following the norm, we ended up using sulfate shampoos that were extremely harmful to our natural curly hair and only made its condition worse.

Our Life Changing Journey

While we were in the US, my wife and I faced our own problems, she with damaged hair due to excessive straightening, and me always sporting a buzz cut because that was the easy way out. At this time, we stumbled upon the curly hair movement which encouraged us to try out various hair products curated specifically for curly hair. We were amazed by the results we saw by using the right hair products and techniques.

A New beginning

Armed with all this information and experience, we knew we had to spread this movement in India! Our goal was to provide premium quality, natural hair products that would meet international standards and be perfect for our Indian market. After two years of thorough research, we finally packed our bags, came back to India and dedicated ourselves to formulating the products that we have been searching our whole lives. During this process, the Indian Curly Hair blogger community acted as a tremendous pillar of support. Kudos to them for helping us from the start by giving us the requirements for the product, trying out our test samples and giving feedback about the same during the formulation phase without whom our product wouldn’t have been what it is today. And thus, Curl Up was born!

The Tale of Curls!

We are passionate about creating a perfect hair care solution for your curls. To us curly hair is a unique asset that needs to be embraced and celebrated in their natural form. We know that curls need that extra love and care and thus Curl Up was born! Providing premium quality, natural hair care products is ourultimate aim. Our products are tailored specifically for Indian curly/wavy hair type. It’s time to put yourself first and let your curls speak their own story

Our Promise

We’ve spent years perfecting the formula, carefully picking out the ingredients that make your hair beautiful inside and out. Our products are cruelty free, tested on curly heads, never on animals.

Hair Friendly
Products

It’s all things natural! For us, being natural is the only choice. Our products are made of botanical ingredients and are 100% sulfate, paraben and silicones free. We’ve sourced the finest ingredients from USA, UK, Sweden, Japan and Brazil as we only want the best for your curls.